Uses and Gratifications - People go to see the film to get something from it.
Entertainment - As a form of escape from everyday life.
Personal relationships/social interaction - When people relate to characters.
Personal Identity - People relate and compare their lifes to characters.
Information - To find out facts for example watching a documentary.
Stuart Hall (1973) - Director puts codel meaning in it and audience get different meaning
Preffered of dominant reading - interpret text closely as its intended
Negotiated readings - negotiate beliefs eg 'Avatar' (2009) people believe there is a place called Pandora but not that there is blue people.
Oppositional/resistant - Do not agree with what they see ('as if')
Main Stream films - Preffered/Dominant readings
Remember this quote!!
'The audience have the greatest power, its the audience who tell you what they like'
(Tony Angellotti 'Dugdale 2006 p52')
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